Content creation trends for 2025
1. Hyper-authentic content: the power of natural light
Authentic content will remain at the heart of successful content in 2025, and we are happy about that. Consumers no longer want perfectly polished images; they seek raw, real stories that resonate with their own lives. In a world full of filters and AI-generated visuals, daylight brings unparalleled authenticity to images.
At daylight studio Atelier Oost Amsterdam, we offer you an environment where authenticity comes naturally. Working with natural daylight, we create content that feels like it conveys your brand story in a personal and pure way. With spacious studios, enriched with high ceilings and large windows, all the space is created for your creativity to flow. Sensuous, natural materials, minimalist colour palettes and the most beautiful see-through pieces underline your brand story.
2. Mixed media: photography, video and everything in between
The boundaries between photos, videos and digital art are increasingly blurring. Think of cinemagraphs (moving photos) and short-form videos created specifically for platforms such as TikTok and Instagram Reels. For brands, it is becoming essential to produce multiple types of content in one session.
In our daylight studio, this is easier than ever. The spacious layout and customisable backdrop allow room for experimentation. Whether you want to photograph a product in close-up or create a dynamic video of a dancing model, everything can be done in one fluid workflow. And because we thus work with natural light, your mixed media content will always have a fresh, organic look.
3. Sustainability as a story
Consumers increasingly expect brands not only to claim sustainability, but also to show it. How many brands do shout that their products are sustainable? And is this really the case? If you have a company with a sustainable philosophy, it is important to show what this means to you. You can go in-depth and talk about the production process, the contact with employees in your factory or the recycling of materials. Visual storytelling plays a crucial role here. It's not just about what you sell, but also how and why.
Less is more - this mantra will be stronger than ever in 2025. Minimalist content, which focuses on simplicity and focus, aligns with consumers' need for overview and calm. Think serene images, clean lines and the use of natural colour palettes. Our daylight studio, with its open and bright character, is the perfect backdrop for this style. Without the distraction of superfluous details, you can capture the essence of your story: let the power of simplicity speak through your images.
5. Co-creation with communities
Tomorrow's content is increasingly created with and by the community. User-generated content (UGC) and collaborations with influencers and fans are becoming more important. The idea is simple: the more your target group identifies with your content, the stronger the connection with your brand.
We have a lot of experience with community content. For instance, several photographers organise so-called ‘mini shoots’. They book our studio for a day(part) and let customers reserve a time slot. The shoots often last half an hour at most, and as a photographer you can thus make many different clients happy in one day. And with the inspiring and recognisable backdrop, you also create consistent images: great for your feed.
