In previous posts, we discussed why videography is essential for your brand story and marketing strategy. In the world of video, it’s all about capturing the perfect atmosphere and telling your story visually. Choosing the right location can make all the difference. Videographer Emmely Brand knows Atelier Oost Amsterdam inside out and shares in this blog post why our natural-light studios are perfect for dynamic campaigns. With the unique nooks, natural light, and versatile settings in her favourite spaces, The Loft and The Playground, Emmely brings out the best in every production.
A home for creativity and quality
"Working in the studios at Atelier Oost feels like coming home," Emmely begins enthusiastically. "Not only because of the welcoming atmosphere but also due to the high quality of the spaces and, above all, the lighting.” As a creative videographer , Emmely helps brands bring their unique stories to life, building a real connection with their audience. Her work is known for being detailed, evocative, and memorable. Emmely’s goal? To leave a lasting impression.
With an extensive portfolio, Emmely has helped numerous brands, including Little Dutch, Noppies, and Nubikk, to share their stories powerfully. She’s particularly drawn to brands that aim to make a positive impact and is passionate about enhancing their message visually. “I especially enjoy working with visionary female entrepreneurs and brands that bring something beautiful into the world. My mission is to make their stories visible and let their light shine.”
It’s no coincidence that Emmely has found a great base for her productions in our studios. “Atelier Oost gives me the freedom to play and experiment, allowing me to create a unique and powerful campaign video for each client. The spaces are perfect for brands looking to project a dynamic, creative vibe: every nook and corner has its own potential to add depth and character to the visuals. The variety between the two spaces helps create diverse content without the need to switch locations, making the studio ideal for campaigns that require multiple looks and atmospheres within a single day and location.”
Her experience and versatile approach make her campaigns not only visually compelling but also inspiring and meaningful. For dynamic campaign videos that combine depth and visual impact, The Loft and The Playground are her preferred spaces.
With the brightness and spaciousness of The Loft, Emmely can easily play with light and shadow to craft a visually strong story. She explains that The Loft is known for its airy, serene feel. “With its high ceilings and stunning natural light, this space feels rich and feminine. I often film here when an elegant and refined atmosphere is desired. The videos I capture here have a high-quality feel, and the neutral background allows products or models to truly shine.”
The name says it all: The Playground is a space for creatives seeking edgier, bolder visuals. “Here, I feel free to play with different elements in the space,” says Emmely. “With its numerous spots and angles, I can create different settings within a single studio without moving. It gives a raw, creative vibe that’s unlike any other studio.”
With a more industrial feel, The Playground is ideal for brands aiming for a bold, dynamic campaign. This space offers plenty of creative possibilities and exudes the freedom needed to capture daring concepts.
Magical visuals with unique nooks and perspectives
What truly sets our natural-light studio in Amsterdam apart are the many nooks and sightlines in both spaces. Emmely notes that these features add an extra dimension to the visuals. “Using sightlines and varied angles creates depth in videos. By working intentionally with these elements, you can create powerful perspectives and present your story in a visually engaging way.”
She recommends incorporating these details mindfully. “Experiment and observe consciously. Play with different angles, heights, and perspectives to create surprising visuals. Notice how light, lines, and objects influence the space, and use these to make your shots more impactful.”