The latest shoe collection of Nelson for autumn/winter 2024 is pure nostalgia. From edgy biker boots to retro trainers and the timeless leopard print, the collection is an ode to classic trends making a comeback. For this retro-chic collection, Nelson chose the inspiring backdrop of The Playground. We’re honoured! Read on and take a look at the stunning visuals.
Retro Revival: shoe must-haves for FW24
The Playground as desert chic backdrop
After previous successful shoots in The Playground and The Loft, Nelson returned to Atelier Oost Amsterdam for their FW24 campaign. This time for a specific reason: the recent transformation of The Playground.. Its new desert-inspired colour palette and flexible layout perfectly complemented the retro vibe Nelson had in mind.
“The studio is spacious, and the high ceiling gives you all the freedom to get creative,” says Nelson’s Senior Marketer, Brigit.With movable walls and designer furniture, they could endlessly vary compositions, resulting in a dynamic and versatile shoot. It was the perfect space where both photography and videography came together seamlessly. We love to hear!
Three intensive days for the perfect shots
For a campaign running from September to mid-November, a large variety of imagery was needed. This had to showcase the versatility of the shoe collection and be used across various channels: from in-store visuals and online content to social media and the lookbook. Nelson decided to capture the entire campaign in three days, with two days for photography and one for video production was.
The photography process focused on both atmospheric shots and product images. The atmospheric shots featured fully styled models, inspiring customers not only to follow the latest shoe trends but also to complete their whole look. The product photos highlighted the details, showcasing each design in its best light. “It’s extremely important to us that the shoes are fully visible in all their facets,” says Brigit.
Such an intensive shoot requires a high level of collaboration, and the Nelson team surrounded themselves with professionals who each brought their own expertise. “Iedereen draagt bij aan het eindresultaat, van styling en fotografie tot productie en post-productie. Samen hebben we ons creatieve concept tot leven gebracht”
pro tip
With an Hourly Pass, you can book a multi-day shoot and save big on the hourly rate.
The Playground is the perfect location for extensive photoshoots, such as lookbooks, campaigns, or product lines. With its spacious and versatile studio, offering countless options for creative setups, you can create all your content in one go without the hassle of constant setup and teardown. Booking multiple consecutive days allows you to work more efficiently, maintain your creative flow, and save time on preparation and breakdown.
With the The Playground Hourly Pass , this isn’t just practical—it’s also cost-effective. Pay once at a reduced rate and use your hours exactly as you need, spread over multiple days. That means no unexpected costs and the freedom to complete your project at your own pace. Need extra time or upgrades? You can easily add those with your pass. For intensive, large-scale productions, the Hourly Pass offers ultimate flexibility and the most affordable hourly rate.
Atelier Oost Amsterdam as a recommendation for creatives
For creatives seeking a space that is both stylish and functional, Atelier Oost Amsterdam is highly recommended by Nelson. Brigit adds: “The flexibility of the space, combined with the beautiful natural light and endless possibilities for different settings, makes it an ideal location for large campaign shoots.” The Nelson team was particularly enthusiastic about the experience and highly recommends The Playground for other brands and creative projects.
