As an interior and lifestyle brand, Muné Bedding knows, like no other, how important atmosphere and styling are. When they wanted to capture their latest collection, they chose our daylight studio, The Playground. In this blog, you can read how the unique look of our space contributed to their mission to transform bedrooms into stress-free oases.
The mission of Muné Bedding
Muné Bedding was born from a simple idea: to make the daily hassle of changing bedding effortless. With their clever zipped duvet cover, they combine functionality and luxury. ‘Our mission is to make the bedroom a zen zone,’ he says. founder Münevver. ‘With easy-to-use, premium products, we take away daily frustrations so you can relax and recharge in an environment that exudes tranquillity.’For these reasons, Muné Bedding chose daylight studio The Playground
For the photo shoot of their latest collection, Muné sought a location that perfectly matched their values: tranquillity, space and natural light. ‘The warm, inviting atmosphere of The Playground matches the look of our products exactly,’ Münevver shares. ‘The abundance of natural light and the serene nature of the studio help us highlight the luxury and comfort of our bedding.’The Playground offers not only a spacious and bright setting, but also the flexibility to create an intimate and personal sphere to create - a must for showcasing bedding. Using a minimalist interior as a canvas, Muné managed to bring their collection to the fore in a subtle but powerful way.
The importance of ambience and styling
According to Muné, choosing the right location is crucial for bedding to look good. ‘A photo shoot location should exude calm and simplicity,’ says Münevver. ‘In addition, natural daylight is essential to best showcase the textures and colours of the fabrics.’
During the shoot, styling, lighting and texture played a key role. With subtle accessories, soft drapes and natural tones, the Muné team ensured that the images reflected not only the product, but also the experience around it.
The perfect match
The collaboration between Muné Bedding and Atelier Oost Amsterdam shows how important it is to choose a location that matches your brand identity. The Playground offered the ideal balance between professional capabilities and a warm atmosphere. ‘The space helps us visually convey our mission: to transform bedrooms into stress-free, luxurious places,’ Münevver said.
Get inspired by the beautiful and soothing images in this blog post. Muné also perfectly demonstrates how to combine high-quality photography well with creative content for social media. Think for example of Instagram Reels, containing informative and inspiring content that is truly valuable. All the expressions at Muné Bedding are perfectly in line with their vision and branding, oozing luxury and attention to detail. We love!
