Whether you’re a brand owner, photographer, or content creator, finding the perfect backdrop for product photography The Loft, our luxurious daylight studio in Amsterdam, is the ideal solution! This inspiring space, spanning 125 square metres, offers endless possibilities for breathtaking product photography, as many brands have already discovered. Read on to find out why The Loft is their favourite spot for unique product shots.
Why choose The Loft for product photography?
The moment you step into this daylight studio, you’ll feel the New York City vibe. This urban-cool setting feels like a comforting yet inspiring cocoon where creativity knows no bounds. Styled in neutral earthy tones and black, and furnished with designer pieces and trendy, undiscovered labels, the studio’s décor is both chic and adaptable. Best of all, every prop and piece of furniture is moveable—perfect for dynamic product photography and videos. The Loft’s thoughtfully curated interior acts as a blank canvas for your products.The natural light in The Loft is unparalleled—chef’s kiss—even on rainy days, you’ll experience magical daylight. Stylish materials like bouclé and various types of wood create a calming setting. Add your own products, and you’ll effortlessly craft perfectly styled shoots. Let’s take a look at some brands that have made the most of The Loft’s space:
For their new collection, Home Collection 2025: An Olfactory Journey through the Senses, Cinque Sensi chose The Loft. Thanks to the natural light, their photographer captured a serene and timeless atmosphere. Every detail, from handcrafted candle sleeves to gold-foil packaging, was beautifully highlighted. The images exude the brand’s core values: conscious luxury and sustainability.
"The tranquillity and elegance of The Loft brought our products to life. It’s a location that perfectly aligns with our vision," says Cinque Sensi.
The Urban Nature Culture brand created a lookbook that reflects its values of sustainability and aesthetics. The earth tones, rattan vases and organic shapes of their collection perfectly matched the natural materials and neutral colours of The Loft. Creative styling took full advantage of our wall shelves and iconic staircase. As the brand explains, ‘The versatility of The Loft allowed us to build unique settings for each product. A dream location!’
Tableware brand Mento chose The Loft to showcase their Atelier and Raízes collections. The studio’s natural colours and materials were an ideal match for their timeless designs. By using different corners of the studio, Mento presented their products in a variety of unique settings.
"The combination of earthy tones and flexibility in The Loft made our shoot a huge success. Each corner had its own atmosphere, ideal for showcasing our collections," says Mento. – Mento.
Robuust Amsterdam also chose The Loft to shoot their lookbook. The inspiring results transport you into their minimalist, stylish interior world, perfectly aligned with The Loft’s natural materials, sustainable ethos, and exclusive designs. The serene colour palette of The Loft elevated Robuust Amsterdam’s products, creating a consistent yet varied final look.
Clean, minimalist and chic: those are the lookbook images of accessories brand Bulaggi. Not surprisingly, the photography took place at The Loft. In the images, the focus is really on Bulaggi's bags, which is exactly what you want as a brand. For their photography, the brand opted for a combination between image with model and product shots: a successful combo that always works.
Creative styling at The Loft: build your own dream setting
With The Loft’s versatile interior, creating a unique setting is effortless:
- Use designer furniture and accessories to spotlight your product.
- Leverage the natural light for atmospheric images with depth and contrast.
- Experiment with our iconic staircase and built-in shelves for playful touches.
1. Play with light and shadow: The Loft’s natural light offers endless opportunities for creating atmosphere.
2. Use designer furniture: Rearrange our furniture to create unique combinations that complement your products.
3. Think in layers: Combine accessories, textures, and furniture for dynamic compositions.
4. Explore every corner: Each part of The Loft offers a different vibe. Variety is key.
5. Keep it minimal: Let your product take centre stage with a clean, stylish backdrop.
