Have you ever been to The Loft? This inspiring oasis of calm invites you to create from the moment you step inside. The spacious photography studio exudes calmness through its neutral color palette and natural materials, and exudes a unique combination of industrial elegance and artistic sophistication. High ceilings and large windows flood the studio with natural light, creating an atmosphere of openness and freedom. The space provides an inviting environment where creative minds can flourish and reach new heights of artistic expression.
The Loft is a photography studio in Amsterdam where you experience inner peace, creating all the space you need for creative insights and next level photography.
Now The Loft really is known for its insanely beautiful furniture and accessories, each personally selected by me. I always strive for a unique combination of pieces, both temporary and permanent. I also mix established names in the home furnishing world with high street from Zara Home, and you'll also find upstart, still unknown designers. It is precisely this combination that makes the ambiance in The Loft unique, because with furniture and home accessories you can give each space a personal stamp.
In this blog I like to inspire you with the most beautiful interior design brands you can find at The Loft. Let me tell you more about the story behind the brands and about materials and use of color. Who knows, you might not only be inspired for your photo shoot at The Loft, but also for your home.
In this blog I like to inspire you with the most beautiful interior design brands you can find at The Loft. Let me tell you more about the story behind the brands and about materials and use of color. Who knows, you might not only be inspired for your photo shoot at The Loft, but also for your home.
Ceramics: the secret behind elegant accessories
Do you already know noo.ma? This is truly an (online) shopping heaven for the most beautiful, unique design pieces. I am very big fan of beautiful ceramic accessories, and so I shopped there decorations for the built-in cabinets in the wall. These are mainly from the brand Tuga. I'm also a fan of their Rull Bench: a minimalist designed bench executed in classic wool, in a neutral beige shade. As a model, you can pose beautifully with this, but the bench is also ideal for product photography. How about draping scarves or belts over it?We'll stay in the ceramics sphere for a while: Byjoa is a great ceramic brand from Amsterdam, with handmade cups and vases. The white vase you see in the photo invites artistic photographs and is great for portrait photography. Also from Amsterdam is Francoise Jeffrey Ceramics. Owner Francoise set up her company as an ode to her mother, and comes up with unique, ceramic accessories. Get inspired by the organic objects below.
Fancy a completely new interior in one quick step? Go for WEAREWOWMAKERS' paint. I applied this paint to the walls in The Loft, creating a beautiful texture. Just a little more special than a regular coat of paint! Because the brand has named their paint colors after vacation spots, you dream away for a moment at the sight of a wall.
In The Loft, I used the color Tulum: a dark shade with a texture between plaster and paint. And because WEAREWOWMAKERS' paint is natural, it colors with sunlight, shade and the interior.
Unique interior accessories for a personal, humorous twist
I am a fan of a touch of "fun" in an interior. Surprising shapes, objects that can move and mirrored accessories that make natural light dance. The Circle Swing by Iwona Kosicka is a round designer swing that invites a wide range of different poses. Made in Poland, the natural swings are crafted with great attention to detail. The elegant wood blends beautifully with the ambiance at The Loft, accentuating the natural, soothing feel.We told you the other day about reflection photography, and why you absolutely must go try this. Yellow Bubble's Disco Cubes are artistic, handmade cubes studded with silver mirrors. Have your model sit on them, place products on them or use the cubes as side tables: anything is possible. Just place the cube near the window or a source of direct sunlight, and enjoy the magic. In no time the light reflection will be dancing on the wall, and you will have a dreamy effect on every photo.
A personalized fragrance experience that provides a clear mind and improved concentration
It is incredibly important to me that you feel comfortable when you step into The Loft. It should feel like an embrace, a warm place where you are completely yourself. I like to underline this feeling with a matching fragrance experience. Stimulate your senses with a fragrance made especially for Atelier Oost Amsterdam by Airscent, in a beautiful diffuser. This scented diffuser not only subtly perfumes The Loft, but also cleanses and humidifies the air. This can provide better concentration and a clear mind. Perfect for during any creative session.
Now that I've given you a little glimpse of all the beauty inside The Loft, you can't help but be inspired. All the objects above invite you to create amazing photos and videos: whether you go for product photography, a branding shoot or an editorial shoot. Slide the furniture from The Loft, pose with a unique vase or drape yourself in our swing. It's all possible! Step inside The Loft, and add special details that make your photos stand out from the rest.
