But there’s more. Time and again, we renewed our studios, allowing photographers, filmmakers and creative teams even more freedom and quality. The result: a year full of projects we are incredibly proud of. In this 2025 Wrapped, we take you through the most beautiful shoots, striking collaborations, and moments that shaped Atelier Oost Amsterdam this year.
1. Seen on screen
We can’t share all the images, but one thing is certain: our studios appeared on cinema screens, on sofas and on-demand more than ever this year. And we are MEGA proud of that.
2. Lookbooks we loved
From sophisticated editorials to sleek brand campaigns, countless fashion and lifestyle labels found their way to our studios this year. Lookbooks capturing the essence of a brand, styled to perfection and photographed in the best daylight… these were the shoots that made our 2025 fashion hearts beat faster.
Our studios received a stylish upgrade this year. The Loft and The Livingroom were enhanced with wooden panel walls , adding warmth, seventiesadding warmth, nostalgia and refinement to every set. Want ultra-sharp, modern shots and spectacular highlights on camera? The Livingroom now also features an aluminium wall.
In The Playground, we introduced a kitchen …and a minimalist canopy bed by Robuust Amsterdam — the ultimate statement piece for loungewear, underwear and bedding shoots. As the cherry on top, after a year and a half, we repainted the double staircase in The Playground in a neutral colour. The iconic Ekstrem Varier Chair also received a new cover. With these updates, our spaces evolved alongside the creative needs of our clients: more versatile, full of character, and even more photogenic than before.
4. Most popular: Branding shoots
Branding shoots remained your absolute favourite in our studios in 2025. From creative entrepreneurs and coaches to powerful women with a clear vision, our spaces provide the perfect mix of light, atmosphere, and flexibility. Ideal for bringing both business and personal branding to life. Discover below our favourite branding shoots of the past year.
5. Behind the scenes highlights
The most beautiful images start behind the scenes. From hectic styling tables to large lighting setups and teams giving their all… this is where energy and creativity truly come alive. Personal, human, and full of small moments that make every production unique.
View this post on Instagram
View this post on Instagram
Some creators were in 2025 almost part of the studio’s furniture. Photographers, stylists, filmmakers and other creative talents who returned time and again literally and figuratively shaped the year. Within this group, videomaker Emmely Brand and photographer Alina Krasieva formed the core behind our campaign images. Their vision, style and energy can be felt in every editorial.
Want to collaborate with the best creatives yourself? Then check out our crew-page for putting together your ideal team.
7. Editorial moments
8. Meet Mika and the host team
This year, we welcomed our new studiomanager Mika: a highlight in her own right. With her background as a freelance stylist, she brings calm, overview and creativity to every shoot day.
But Mika is never alone. Our host team is the beating heart of the studios, and this year we said goodbye with much gratitude to Quirine, Lisa and Perzia, who set off on their own new adventures. At the same time, we welcomed Tamara, Senna and Ayisha, who immediately found their place with fresh energy and enthusiasm.
And then there are Edith, Koosje and Maaike — part of the furniture for years in the very best sense of the word. Their experience, warmth and reliability remain invaluable. Curious about all the faces behind Atelier Oost Amsterdam? Discover the team on our team-page.
9. Events & experiences
In addition to shoots and productions, our studios were also the venue for inspiring events this year. In The Playground, a photography workshop was organised with Sony, and friend of the brand Emmely Brand hosted a video workshop. At The Loft, a new yoga cushion was launched, combined with a serene yoga class that brought the space to life in a whole new way. These events demonstrated how versatile our studios are: places where people not only work, but also learn, share and create.
We hope to welcome everyone again in 2026, ready to create new highlights together.