Recently, we touched upon the content trends of 2025. In the new year, one undeniable main trend stands out: authentic content takes centre stage more than ever. Brands and creative teams are realising that 'authenticity' is essential to building a connection with their audience. Behind-the-scenes (BTS) content plays a vital role in this. At Atelier Oost Amsterdam, we witness daily how BTS content brings the magic behind the camera to life. In this blog, we share why BTS content is so popular and how to capture it spontaneously and authentically.
Why Behind-the-Scenes content is becoming increasingly popular
- Authenticity resonates: People are looking for real stories and processes. A peek behind the scenes reveals who you are and how you work, building trust with your audience.
- Boosting engagement: BTS content makes your followers feel part of the process. This increases engagement and encourages more interaction.
- Inspiring your audience: Whether you’re a fashion brand, sell lifestyle products, or manage creative teams, BTS moments inspire others to take action themselves.
At Atelier Oost Amsterdam, we see how brands leverage these benefits in our atmospheric spaces. With large, tall windows and an abundance of natural light, our studios provide the perfect backdrop for both polished and more authentic imagery.
Tips for capturing natural, genuine moments during a shoot
Creating authentic BTS content requires attention to detail and timing. Here are some tips to capture genuine, spontaneous moments:1. Choose the right setting
An inspiring environment works wonders for your content. At Atelier Oost Amsterdam, we offer four luxurious studios featuring high-end furniture, unique perspectives, iconic staircases, and styled corners. This provides endless possibilities to give both your main photos and BTS shots a distinctive yet cohesive look.
2. Let the light work for you
Natural light creates a soft, authentic atmosphere. Thanks to the tall windows, unique textures, and neutral colour palettes in our studios, you can effortlessly capture perfect lighting. Planning your BTS shots around the ideal time of day isn’t necessary with us – we always have fantastic light, even in winter!
View this post on Instagram
Authentic moments arise from interaction: a smile, a focused expression, or a relaxed moment between takes. Let your team or model move naturally and keep your camera ready to capture these spontaneous moments.
4. Experiment with perspectives
Think outside the box and play with angles. Our movable decor pieces and original props offer endless opportunities for creative compositions. For compelling BTS content, you don’t always need to focus solely on people. Cool photography gear, the contents of your MUAH’s makeup bag, or Polaroids shot on the day – there’s so much more to capture, making this type of photography incredibly versatile!
5. Keep it relaxed
The best BTS material comes when people feel at ease. Create a relaxed atmosphere and keep the camera as unobtrusive as possible. This ensures natural, candid shots.
Create memorable content
Whether you represent a major brand or a small creative team BTS content can enhance your storytelling. At Atelier Oost Amsterdam, we see daily how authentic images inspire clients and strengthen brand narratives. With our unique spaces as your backdrop and the tips above, you can elevate your BTS content to the next level. Be sure to share your best BTS shots on social media and tag @atelieroost.amsterdam . We’d love to repost your work in our stories!
