In the world of personal branding photography, Annemarije from Studio Annemarije has established herself as a prominent figure. Known for her signature hat and vibrant energy, she has a remarkable ability to capture entrepreneurs at their best. Recently, she spent a day in the photo studio daylight studio of Atelier Oost Amsterdam, an experience she describes as “the perfect combination of stunning light and inspiring spaces.” In this interview, Annemarije provides an insider’s perspective on her work and shares how she empowers entrepreneurs to present themselves genuinely.
A strategy for authenticity
“For me, personal branding photography is all about capturing the story behind the entrepreneur,” Annemarije begins. “It always starts with an in-depth strategy session. I ask countless questions to understand who they are, how their business operates, and what message they want to convey. Often, this makes my clients reflect on aspects they hadn’t considered before. From that session, a visual concept emerges, which we refine together. This ensures that the photoshoot truly aligns with who they are.”
From concept to creation
How does a photoshoot take shape? Annemarije breaks down the process: “After the strategy session, we dive into the details. For instance, we create a Pinterest board to visualise the look and feel. This helps my clients concretely identify what appeals to them. Then, we choose a location that enhances their story and discuss clothing, props, and even potential extras.”
How Annemarije, together with a client, determines the style, vibe and colours of the final shoot? 'From my client's stories, I immediately have an image in my head. I then translate this image into a physical picture, so the client can feel whether this is actually what he or she means. I show examples of, for example colour use and the differences between business and more casual attire. During the shoot, I am constantly fine-tuning: clients watch on my camera and we fine-tune where necessary. It really is a collaboration.’
How does a photoshoot take shape? Annemarije breaks down the process: “After the strategy session, we dive into the details. For instance, we create a Pinterest board to visualise the look and feel. This helps my clients concretely identify what appeals to them. Then, we choose a location that enhances their story and discuss clothing, props, and even potential extras.”
How Annemarije, together with a client, determines the style, vibe and colours of the final shoot? 'From my client's stories, I immediately have an image in my head. I then translate this image into a physical picture, so the client can feel whether this is actually what he or she means. I show examples of, for example colour use and the differences between business and more casual attire. During the shoot, I am constantly fine-tuning: clients watch on my camera and we fine-tune where necessary. It really is a collaboration.’
Annemarije emphasises the importance of building a good rapport with her clients, especially those who are unaccustomed to being in front of the camera. ‘I often start with safe photos, like situations where someone is at work. That feels more natural. Slowly we build up to more posed images. I guide them step by step so they feel relaxed. What I often hear is that clients like the fact that I guide so much. To me, that's natural, but it turns out it's not so common after all!’
Locations as sources of inspiration
One key to a successful shoot, Annemarije reveals, is the choice of location. “The studios at Atelier Oost Amsterdam were amazing. The light is exceptional – which isn’t always the case with daylight studios. The spaces are also stylishly designed, with beautiful furniture and props that add an instant touch of luxury. A great location doesn’t just make a shoot easier; it also ensures the photos remain relevant for a longer time.”
A personal mission
For Annemarije, personal branding photography is much more than creating beautiful images. “I want women to see how beautiful they are through my eyes. Not the things they feel self-conscious about, like a double chin or a wrinkle, but their strength and presence. For me, it’s an informal collaboration that often sparks a personal transformation.”
Despite the rise of AI-generated images, Annemarije strongly believes in the enduring value of authentic photography. "AI often feels hollow and impersonal. Ultimately, people seek real connections, especially in the business world. Videography is becoming increasingly important because it conveys even more personality. But real people will always be at the core.”
For Annemarije, personal branding photography is much more than creating beautiful images. “I want women to see how beautiful they are through my eyes. Not the things they feel self-conscious about, like a double chin or a wrinkle, but their strength and presence. For me, it’s an informal collaboration that often sparks a personal transformation.”
Despite the rise of AI-generated images, Annemarije strongly believes in the enduring value of authentic photography. "AI often feels hollow and impersonal. Ultimately, people seek real connections, especially in the business world. Videography is becoming increasingly important because it conveys even more personality. But real people will always be at the core.”
A message for aspiring photographers
In addition to photographing entrepreneurs, Annemarije also shares her knowledge with aspiring personal branding photographers. Her key advice? “Just do it! Dive in and get hands-on experience. Invest in courses and learn from those who are already creating the work you admire. My education at the Photographic Academy was valuable, but the workshops with other photographers taught me the most. Ultimately, it’s about daring, experimenting, and growing.”With her vision, enthusiasm, and attention to detail, Annemarije continues to inspire and empower her clients. Want to learn more about her work? Visit the Studio Annemarije website or Instagram.
