You've probably seen The Loft pass by before, and probably already have an idea of what our studio looks like in terms of look and feel. Still, I regularly get more practical questions from creative people who want to book The Loft. So we like to take you through The Loft in blog form, and tell you about all the photo possibilities. And I can tell you: there are plenty. In addition, I will provide you with all practical information regarding measurements, so you will be optimally prepared. Let's go!
New York Vibes photo studio in Amsterdam: The Loft's Urban Cool
The Loft is in a collective building with more cool companies, and is accessible via a passenger elevator. When you enter, you immediately spot our little kitchen that you can use to serve yourself all day. The kitchen is equipped with glasses, dishes, a Nespresso machine and a refrigerator. You'll also find beautiful photo props, and slippers for everyone on the team to wear during the shoot. This immediately gives a cozy feeling. When you step through the curtain you enter this beauty of a studio. I wanted to bring that typical New York City feeling to Amsterdam in the form of an urban cool look, but with a soothing ambiance.
Play of Light in Abundance: Natural Beauty at photo studio The LoftThe ceiling of The Loft is as high as 4.5 meters, and the large windows make the studio a bath of natural light throughout the day. In the morning you will find morning light coming from the east side, and in the afternoon it comes from the west side. But I must say that even on a rainy day, The Loft is a great experience to work in. Even on a less sunny day you will still find plenty of light, partly due to the light colors on the wall. There are windows on both the right and left sides.
For example, the three windows on the right, placed near the dining table (ideal for make-up), are 2.5 meters high. In the back right, on the raised piece, you can see another window as tall as 2.75 meters. This corner is widely used for playful mirror pics: there is a super stylish mirror.
When you walk back a bit, three low steps lead you to the stage. This raised piece is enriched with a seating area and is separated by a wall with three arches. This gives a fantastic 3D effect. The seating area features a modern Norr11 sofa, an armchair and handmade side tables. Also hanging here is the iconic swing that you can use to take great photos! The stage is 4.6 meters long, so it is definitely big enough for your entire team to work on it.In the back left corner you will find another set of large windows, and also two white-painted pillars that you can use for portrait photography or product photos, for example. With the flexible curtains hanging from the windows, you can shoot very dreamy images.