“The bag you carry tells a story – make it a good one.” This isn’t just a slogan – it’s the essence of accessory brand O My Bag. This irresistible Amsterdam-based label label combines timeless design with genuine impact. Over two shoot days, the team captured their latest campaign – in both The Loft and The Playground, our daylight studios in Amsterdam. The result? One brand, one atmosphere, two unique locations.
One brand, two studios: visual consistency in a new context
For O My Bag, aesthetics are everything. Their images must be clean, minimal, and powerful – without losing authenticity. In both The Loft and The Playground, they found the perfect balance. Thanks to the natural light, understated styling, and versatile spaces, the bags and their story took centre stage.By working in multiple studios, you create more content in less time - without visual noise. Even better: it strengthens your campaign. You can alternate in unique studio nooks, shifting props and furniture and enjoying even more iconic stand building, while keeping your style and brand experience consistent.
Tip: With our hourly pass booking one or more studios becomes easy and flexible – ideal for campaign productions. Pay once for a bundle of hours, with no hidden fees – and save up to 60% per hour.
O My Bag: honest, stylish, and full of meaning
According to Emilie (PR & Communication Specialist at O My Bag), a bag is so much more than just an accessory. "It’s really an extension of who you are and what you stand for." Each product tells a story – from skilled craftsmanship in India to the sustainable materials they’re made of. Think eco-leather, recycled cotton, and zero-waste initiatives like Second Chances and Perfectly Imperfect.
Here, design and sustainability go hand in hand. And their content strategy also includes a clear mission: connect, not sell. ‘We want to be a brand with our community, not just for them,’ says Emilie. Through social media, user-generated content and storytelling, O My Bag is growing into a movement - carried by customers, creators and stories.
According to Emilie (PR & Communication Specialist at O My Bag), a bag is so much more than just an accessory. "It’s really an extension of who you are and what you stand for." Each product tells a story – from skilled craftsmanship in India to the sustainable materials they’re made of. Think eco-leather, recycled cotton, and zero-waste initiatives like Second Chances and Perfectly Imperfect.
Here, design and sustainability go hand in hand. And their content strategy also includes a clear mission: connect, not sell. ‘We want to be a brand with our community, not just for them,’ says Emilie. Through social media, user-generated content and storytelling, O My Bag is growing into a movement - carried by customers, creators and stories.
According to Emilie, the secret to a strong brand in 2025 lies in authenticity: “Transparency, engagement and a clear mission, wrapped in content that truly resonates.” By listening closely to customers – online, in-store and via surveys – O My Bag continues to evolve without losing its identity. Timeless designs are complemented by new colours and textures that reflect changing tastes, without compromising on quality or style.
The Playground: daylight studio with golden glow and immaculate vibes
During the shoot at The Playground, the light fell just right. ‘The atmosphere was relaxed, there was room to experiment - exactly what we needed,’ says Emilie. The studio's natural light and warm atmosphere create a natural, “golden hour” look without artifice. Perfect for lifestyle campaigns with character.Whereas The Playground offers endless creative, out-of-the-box possibilities, The Loft has a more serene feel. This space feels premium and understated, which works great for close-ups and storytelling-style images. This allowed O My Bag to utilise different settings without visual noise or inconsistency.
Why book one studio when you can use two?
Want versatile, consistent yet aesthetically pleasing campaign images? Then combining several studios within one production is a smart choice. At Atelier Oost Amsterdam, we make that easy. Get inspired by O My Bag, and plan your shoot in The Loft, The Playground - or both. One brand, multiple settings, always the same aesthetic power.