Create a detailed plan for your product launch
Choose the perfect location for your product launch
The location is a real maker or breaker in the ultimate success of your event. An event with a perfectly suitable location will be talked about for a long time, and that is what you want. We like to come here to the rescue. Atelier Oost Amsterdam offers various studios, each with a unique aesthetic that suits various types of products and brands. All rooms have a sleek, modern look, but each radiate a different vibe. Here's a brief rundown below to make your choice easier.
The Livingroom: This atmospheric living room is suitable for somewhat smaller events. In this comfortable cocoon of stylish homeliness, you will immediately put your guests at ease and they will quickly feel at home. With its 70m2 surface area, this is a great space to bring together somewhat smaller, exclusive groups. The serene, stylish and elegant colours and materials create an intimate setting.
The Loft: Experience the ultimate New York City feeling in this urban chic setting. The Loft, 125m2 in size, has a cool vibe with a magical edge. This is due to the mega-high ceiling and large windows through which daylight dances playfully inside. High-quality designer furniture, neutral tones and a unique interplay of impressive staircases provide the perfect basis for any type of event. How about a press day, drinks or lecture?
The Playground: Inspired by the desert, The Playground offers a fairytale experience that would not be out of place in the tales of a thousand and one nights. Surrounded by the unique colour palette created by ART IN RETURN x The Farm, you will imagine yourself in a sensory market in Marrakech. Be transported to dreamland by four staircases for the ultimate 3D effect, and enjoy a unique curation of design and vintage brands.
'I thought the ART IN RETURN x The Farm paint collection launch was super cool! The Playground is a beautiful open large space with lots of natural light. I thought the artwork done in the same paint as the wall was really super cool. Nice furniture and accessories everywhere and really a beautiful space. Beautifully decorated!'
INFLUENCER ZINA TERAZINA
Use visual content to promote the product
It's no secret that a message sticks better when you make it visual. Professional photos and videos can effectively convey the features and benefits of your product. Shoot a nice image bank in advance so that you can excite your guests. A beautiful image of your product is also essential for your social media channels, website and possibly business cards. It is also always a good idea to hire a good photographer and videographer for your event: this way the guests have a nice souvenir.
Build up excitement around your new product in advance
This is a smart way to generate interest in your new product. Use teasers on social media with your newly shot image, use newsletters and drop some hints on your website. This can vary from short videos and sneak peeks to countdowns and exclusive previews. The more buzz you can create in advance, the greater the impact of your product launch will be later.
Find the right people to promote your product
Influential personalities and influencers can play a big role in this. Pick only influencers who fit well with your brand and target audience. This ensures authenticity and credibility. Invite the right people to your event and let them share their experiences with their followers. You can then share these experiences on your website in the form of reviews. Also make sure attendees are actively reposted on social media during and after the event.
Speaking of social media, use it to enhance your product launch. Think live streaming of your event, backstage content and interactive polls you can post on stories. Use multiple channels for more visibility.
An interactive twist during your product launch
The days of broadcasting are truly over: we want engagement with our brands. Your product launch should therefore be more than just a flat presentation. Provide an experience that people associate a feeling with! Think product demonstrations, workshops, a Q&A with an industry insider and hands-on testing opportunities. Are you launching a fragrance or skincare? How about incorporating the fragrance notes or ingredients into the amuses? This will keep your audience engaged and give them a chance to experience, understand and appreciate the product on a deeper level.After launch: measure and analyze your success The organization of your event does not stop after the launch. It is now important to measure and analyze your results. Use tools to monitor how your product is performing and collect feedback from your audience. These insights can help you improve future product launches and sharpen your strategy.
