Kylie Cosmetics is hot, hotter, hottest. Originally hugely loved for her lip kits, the it-girl's beauty brand has since launched one make-up must-have after another. Not surprisingly, young influencers are only too happy to adopt the brand into their beauty routine. Together with Coty Benelux, Bolt Amsterdam and Douglas, where the brand is on sale, Kylie Cosmetics recently launched its first fragrance. And in The Playground!
‘The Playground is so incredibly beautiful. It was the perfect location for this event.’ - influencer Marieke Kazen
Seeing all the images on Instagram gave us a spontaneous FOMO feeling. The sweet, pink-coloured amuses, summer drinks, floral decorations and even a DJ and photo studio meant that this event was down to the last detail. With The Playground as the picture-perfect backdrop. Because what better place to create a fairytale setting? After interviewing a select group of influencers in attendance, we were absolutely thrilled by all the heart-warming responses. The main thing that was said: ‘How incredibly well The Playground fits this event’. We couldn't agree more.
What we found very inspiring to see is that the brand had displayed the different fragrance notes on tables. For example, you could see flower oranges lying around, but also flower petals. In this way, the perfume creation came to life even more and it became more tangible which fragrance notes were incorporated. The beautifully designed bottle, with its organic, playful shapes, also fitted The Playground enormously well. These shapes were further accentuated by the arches seen in this studio, giving the event an almost otherworldly look. The unique design of the bottle looks nders from every angle, reflecting the many dynamic aspects of love. And the cap with mirrored effect also again matches very nicely with all the silver elements of The Playground.
The Playground is your event destination with an enchanting twist
Thanks to all the perfectly coordinated elements, the evening was a great success that was talked about for a long time. Both offline and online. We enjoyed all the posted Reels, TikTok videos and Instagram posts immensely. So this is the effect you want to have as the owner of a brand or PR agency. A fairy-tale studio like The Playground gives attendees an idyllic feeling; as if they are momentarily away from the normal world. Sensory colours, mysterious vistas and crazy, 3D-effect staircases add the finishing touch to any event.How about a unique product launch, perhaps in Thousand-in-One-Night atmospheres? Or a workshop or lecture surrounded by a Marrakesh-worthy setting? Maybe organise a drinks reception, press day or influencer content dayhere. Anything goes, anything goes. That is precisely the beauty of The Playground: here your boundaries are playfully pushed back, with the end result being an event like you have never experienced before.