As a brand or company owner or, say, a PR or marketing executive, you probably know that the power of influencers is invaluable. After all, with a content shoot day, you get the most out of spreading your brand name and message. By inviting different influencers, both big and small, to a beautiful location, you can go wild all day shooting great content for your brand. And when you handle this well, it will be talked about for a long time. How do you do it? We tell you.
A theme for your content shoot day: this is how to impress
Create an attractive offer and think carefully about what makes your content shoot day stand out from other brands. You have to imagine that a little influencer gets invites to anything and everything, and so they are selective. Take the example of Hunkemöller: perhaps the most popular lingerie brand. Their strength is their focus on diversity and so they have a group of ambassadors with all kinds of different sizes, heights, ages and backgrounds. They regularly organise content shoot days to which they invite their ambassadors. From a Christmas dinner in a festively decorated mansion to a real retreat with yoga class: nothing is out of the question. And it works.
Building the right group with influencer marketing
Target influencers who fit your brand and carefully and thoughtfully compile a good guest list. Make sure you are aware of popular names on Instagram and TikTok and think of personalities your brand and your customer can identify with. Our tip: always go for a mix between the bigger influencers and micro- and macro-level accounts. Go for quality over quantity and pay close attention to good, beautiful and perhaps meaningful content being posted by the people you invite.The most beautiful location for your content shoot day
Of course, there are an awful lot of options when it comes to venues. Book a photo studio at Atelier Oost Amsterdam for the ultimate in content creation. Our spaces not only provide a beautiful backdrop for your influencer marketing event, but are also large enough to invite groups. Opt for The Loft when you want an urban cool venue with neutral colours, or go for dreamy pastels and Miami vibes in The Playground. Both equally impressive, we promise.
Planning is key
Set a good schedule for the day. Think about time slots for shoots, breaks to catch your breath and network and a fun activity or attraction around your product. Maybe go for a drink after your shoot or invite the group itself to dinner: this too contributes to your brand loyalty.
Goodie bags and giveaways
Don't let influencers go home without a nice gift to remind them of this special day. Give them your new product(s) or even better: make it something personalised. For example, the girls at Hunkemöller will receive a goodie bag afterwards containing some nice sets: all chosen in their sizes. This invites them to continue content creation at home.
Encourage influencers to share their experiences live on social media. Create a unique hashtag for the day and encourage participants to use it. This way, you increase online visibility and attract the attention of potential customers. Also, make sure you deploy multiple social media managers from your brand so that there are your channels up to date with unique backstage images during the event.
