By now, lookbooks have become one of our favourite categories, because they provide so much inspiration for your photo shoot. With our lookbook blogs, we want to show you the versatility of our daylight studios The Loft and The Playground, so you can come and shoot full of new ideas. This time we share beautiful images from activewear label House of Gravity, born from a passion for high-quality, sustainable clothing. These collections support women to lead a balanced, happy and healthy lifestyle. We wanted to know more about that!
Comfort meets style in the world of House of Gravity
At House of Gravity is all about the modern woman with a social, active life. She makes conscious choices for her body, mind and soul. The label's clothes are worn from morning to night, from morning yoga to coffee with friends and from afternoon meetings to evening runs in the park. House of Gravity invites you to invest in beautiful athleisure looks that are also great to wear. So you don't have to choose between comfort and fashion.
It all started with Maria-Rosa Vyskocil, born and raised in Amsterdam. After years working in the fashion industry in cities like New York, Singapore and Hong Kong, she founded high-end and sustainable activewear brand House of Gravity in 2019. The label stands for awareness and finding balance for a happy, healthy life. Due to the brand's rapid growth in Europe, Maria-Rosa decided to return to the Netherlands to open a showroom in Amsterdam.
Maria-Rosa: the inspirational woman behind the brand
The brand now has more than 60 shops in Europe and Asia, offering a complete range of high-quality and durable activewear. Maria-Rosa said: 'I founded House of Gravity when I noticed that our view of fashion was changing. Investing in our body, mind and soul plays an increasingly important role in our lives. We lead a more active lifestyle and increasingly wear activewear, for every occasion. I was looking for a fashion brand that would fit this lifestyle'.
Soon she found out that this did not exist yet, and Maria-Rosa decided to create it herself. 'With House of Gravity, we offer a brand that can be worn both as activewear and urban wear. My mission with my brand is to support you in becoming the best version of yourself: with an active and conscious lifestyle'.
The extensive collection, consisting of 'Active' and 'City', features tops, bras, bottoms, jumpers, a tennis collection and stylish accessories. Pregnant ladies can also come here, as Rens Kroes created a capsule collection for during the pregnancy. These designs consist entirely of Italian, sustainable fabrics 100% recycled from ocean waste. A fascinating process of recycling fishing nets taken from the sea, processed into high-quality nylon yarn, which ultimately gives new life to beautiful fabric. The capsule collection can be worn as both daywear and activewear.
House of Gravity's lookbook was photographed at The Playground
For House of Gravity's new collection(s), The Playground was allowed to be the backdrop. This photo studio in Amsterdam offers countless possibilities for your brand, whether it is an interior design label, a sustainable fashion brand or a beauty collection. Against a beautiful colour palette of lilac, peach and pink, House of Gravity's designs stand out even more than they already are. The studio's serene vibe also ensures that your final photos have a relaxed, open and warm feel: something that enthuses new and existing clients alike.
Thanks to the impressive stairs in The Playground, you can go wild with different poses. Think of dynamic photos for a sports brand with pilates, yoga or running gear. Or give your product photography a finishing touch with the many playful corners and accessories that you can shift around to your heart's content. This way, you always have a different look within the same space! Oh, and did we tell you that The Playground is even bigger than it already looks on screen?
Get inspired by House of Gravity's beautiful results and, above all, use them to get ideas from for your next shoot. Will we see you soon?
