At dBodhi At dBodhi, everything revolves around nature, craftsmanship, and inspiring stories. This Indonesian furniture brand, with Dutch roots, merges centuries-old traditions with innovative designs and sustainable materials. Their philosophy, “Old Wood, New Life”, is a tribute to nature and Javanese culture. In this blog, we explore dBodhi’s artisanal and sustainable collections, revealing how our daylight studio perfectly aligns with their vision. You’ll also see how the brand has captured breathtaking campaign images with us and learn why they opt for multi-day shoots.
Philosophy and sustainability: “Old Wood, New Life”
Craftsmanship and creativity
From carefully sourced materials to hand-finished details, every dBodhi product tells a unique story. “For us, craftsmanship is the most beautiful thing. Handwork is not just a process; it’s an art form,” Yvet explains. This artistry comes alive in collections like Hopper, where the use of coconut leaf fibre adds a playful yet refined touch to the designs.
Designing a new collection is a dynamic process: “We start with inspiration from fairs, places, and objects we encounter. What begins as a sketch quickly becomes a sample, thanks to our flexible team in Indonesia. Within a week, we see the first results.”
Storytelling through photography
dBodhi believes in storytelling, not just through their products but also through evocative imagery. Their choice to shoot frequently at Atelier Oost Amsterdam is deliberate: “We wanted a location that enhances the natural look of our furniture, and Atelier Oost proved ideal. The light floors, clay-like walls, and playful colour options perfectly align with our vision.”
Yvet also highlights the practical advantages of a daylight studio:
: “With multi-day shoots, we can efficiently capture several collections and colour variations. The spacious, ground-level location in central Amsterdam, combined with parking options and flexibility, makes a huge difference.”
Get your The Playground strippenkaart for unprecedented benefits
We'd like to talk a little more about those practical benefits. dBodhi is a big fan of the 270 sq m The Playground, and booked the studio for several days for their latest campaign shoot. For you as a brand or entrepreneur, this beauty of a daylight studio offers plenty of convenience. For instance, The Playground is located on the ground floor, allowing you to quickly load and unload large stocks of items. Ideal for a furniture brand like dBodhi. We have a handy garage door, plus you can leave your products when you return the next day. Please note: you do book our multi-day shoots on consecutive days only.
And... that's not all, as dBodhi has booked their multi-day production with a The Playground stripping card and thus with up to 50% discount. Also take advantage of this mega deal? Then quickly check out this page about the The Playground Hourly Pass.
During photoshoots, dBodhi showcases the rich craftsmanship and unique materials that make their furniture extraordinary. From handwoven lamps to reclaimed teak furniture, every detail is captured in inspiring campaign imagery. Recent campaigns highlight not only the furniture but also how it fits seamlessly into homely settings. “This makes it both realistic and inspiring for our customers, who often shop online.”
Future ambitions
What’s next for dBodhi? Here’s a scoop: an exciting new outdoor collection is in the works. Additionally, the brand continues to work towards its dream of becoming a fully-fledged lifestyle brand. “Our journey is far from over, and we hope to keep surprising our customers with sustainable, innovative designs.”
Inspired by dBodhi’s story? Explore the stunning campaign images in this blog post, visit the dBodhi website, or follow the brand on Instagram.
Founders dBodhi Europe: Jorn & Sebbe Davids
Production manager: Coen de Waart
Stylist: Yvet van Riek
Photography: Sonja Velda
