In the world of visual branding, clothing is not an afterthought: it is communication. What you wear during a personal branding photoshoot doesn’t just say something about who you are – it communicates your values, your positioning, and the way you want your audience to perceive you. The right outfit creates connection, credibility, and impact – even before you say a word.
At our serene daylight studios, with soft, natural light, we work daily with entrepreneurs, creatives, and changemakers capturing their brand story. In this blog, we share exclusive advice on what to wear for a personal branding photoshoot – including colour tips, outfit ideas, and styling suggestions for each brand type.
At our serene daylight studios, with soft, natural light, we work daily with entrepreneurs, creatives, and changemakers capturing their brand story. In this blog, we share exclusive advice on what to wear for a personal branding photoshoot – including colour tips, outfit ideas, and styling suggestions for each brand type.
Defining your look for a personal branding shoot
A strong personal branding shoot doesn’t start in the studio. Take some time at home to reflect on what you want to convey. What are your core values? What energy do you want to radiate? How do you want your ideal client to see you? The answers form the foundation of your shoot.
A good preparation Preparation is key to stepping in front of the camera with focus and confidence. Think about colours that flatter you, silhouettes that make you feel your best, and garments that reflect your style. Go through your wardrobe and honestly ask yourself: does this align with where my brand is now? Sometimes this means rediscovering pieces you already own; other times, it requires a targeted shopping trip to add one or two timeless pieces that elevate your look. And if you need help, a branding stylist or personal shopper is never a luxury.
Tip: Many of our clients create a mood board beforehand – a visual collection of styles, colours, materials, and imagery that inspire them. It helps both with outfit selection and sharpening your brand feeling.
A good preparation Preparation is key to stepping in front of the camera with focus and confidence. Think about colours that flatter you, silhouettes that make you feel your best, and garments that reflect your style. Go through your wardrobe and honestly ask yourself: does this align with where my brand is now? Sometimes this means rediscovering pieces you already own; other times, it requires a targeted shopping trip to add one or two timeless pieces that elevate your look. And if you need help, a branding stylist or personal shopper is never a luxury.
Tip: Many of our clients create a mood board beforehand – a visual collection of styles, colours, materials, and imagery that inspire them. It helps both with outfit selection and sharpening your brand feeling.
The psychology of colour: choosing shades for your brand identity
Did you know colours have a profound effect on how your brand is perceived? Every colour evokes emotions – consciously and subconsciously. Using this strategically during your shoot strengthens the emotional connection with your audience.
Cool tones: trust, calm, and authority
Colours like navy, soft blue, and cool grey convey calmness, reliability, and clarity. Perfect for coaches, consultants, or therapists aiming to communicate safety and expertise.
Outfit idea: A minimalist silk blouse in ice blue paired with a perfectly tailored wide-leg trouser. Subtle, yet powerful.
Warm tones: energy, passion, and creativity
Terracotta, dusty pink, and rust add vibrancy and approachability. Ideal for creative entrepreneurs, storytellers, or personal brands who want to radiate enthusiasm and openness.
Outfit idea: A midi dress in warm earthy shades, creating a beautiful contrast against the neutral walls and soft daylight in our studio.
Neutral tones: timeless, natural, and refined
Beige, sand, and off-white create calm and elegance. These colours work harmoniously with natural light and bring warmth without distracting from your expression.
Outfit idea: A tonal set in natural fabrics – think linen in summer or wool blends in autumn. Pair an oversized blazer with flowing trousers and gold jewellery for understated chic.
Colours like navy, soft blue, and cool grey convey calmness, reliability, and clarity. Perfect for coaches, consultants, or therapists aiming to communicate safety and expertise.
Outfit idea: A minimalist silk blouse in ice blue paired with a perfectly tailored wide-leg trouser. Subtle, yet powerful.
Outfit idea: A midi dress in warm earthy shades, creating a beautiful contrast against the neutral walls and soft daylight in our studio.
Beige, sand, and off-white create calm and elegance. These colours work harmoniously with natural light and bring warmth without distracting from your expression.
Outfit idea: A tonal set in natural fabrics – think linen in summer or wool blends in autumn. Pair an oversized blazer with flowing trousers and gold jewellery for understated chic.
What to wear: Outfit advice per brand type
Every entrepreneur and professional has a unique style. Here’s curated inspiration tailored to different brand types:
1. The minimalist visionary
Traits: Strategic, forward-thinking, intellectually strong
Styling: Clean lines, neutral tones, high-quality fabrics. Avoid busy prints; opt for silhouettes that speak for themselves. Try a boxy fit or an oversized vintage blazer. Playing with different shapes, textures, and materials creates a neutral look that never feels boring.
2. The creative entrepreneur
Traits: Inventive, energetic, colourful, individualistic
Styling: Experiment with shapes and textures. Choose colours that radiate your creative energy, such as mustard yellow, turquoise, or forest green. Bold contrasts work surprisingly well against our neutral studio backdrop.
3. The premium coach or consultant
Traits: Elegant, trustworthy, high-end
Styling: Monochrome looks, natural fabrics, understated jewellery. Choose luxurious textures that combine structure and softness. Think ivory maxi dresses or champagne-coloured blouses. Feeling adventurous? Try metallic accents – silver is our favourite, as you can see on the silver backdrop in The Livingroom.
4. The conscious changemaker
Traits: Grounded, sustainable, authentic, people-focused
Styling: Natural materials, earthy tones, relaxed and comfortable fits. Eclectic, warm, and open in appearance.
Every entrepreneur and professional has a unique style. Here’s curated inspiration tailored to different brand types:
1. The minimalist visionary
Traits: Strategic, forward-thinking, intellectually strong
Styling: Clean lines, neutral tones, high-quality fabrics. Avoid busy prints; opt for silhouettes that speak for themselves. Try a boxy fit or an oversized vintage blazer. Playing with different shapes, textures, and materials creates a neutral look that never feels boring.
2. The creative entrepreneur
Traits: Inventive, energetic, colourful, individualistic
Styling: Experiment with shapes and textures. Choose colours that radiate your creative energy, such as mustard yellow, turquoise, or forest green. Bold contrasts work surprisingly well against our neutral studio backdrop.
3. The premium coach or consultant
Traits: Elegant, trustworthy, high-end
Styling: Monochrome looks, natural fabrics, understated jewellery. Choose luxurious textures that combine structure and softness. Think ivory maxi dresses or champagne-coloured blouses. Feeling adventurous? Try metallic accents – silver is our favourite, as you can see on the silver backdrop in The Livingroom.
4. The conscious changemaker
Traits: Grounded, sustainable, authentic, people-focused
Styling: Natural materials, earthy tones, relaxed and comfortable fits. Eclectic, warm, and open in appearance.
Why Atelier Oost Amsterdam is the perfect location for your personal branding shoot
Feeling excited for your shoot? Our studio is designed with calm, light, and refinement in mind. The serene daylight, aesthetic styling, and warm, organic materials create a versatile environment where every look shines.
Your look is your brand
What you wear to a personal branding shoot is more than practical – it’s a strategic part of your visual branding. Choose clothes that align with who you are and how you want to be seen. Our ultimate tip: never wear anything that doesn’t make you feel yourself. The camera captures everything – including your comfort and confidence. Let your look tell your story with colours, textures, and details that enhance your brand.
Your look is your brand
What you wear to a personal branding shoot is more than practical – it’s a strategic part of your visual branding. Choose clothes that align with who you are and how you want to be seen. Our ultimate tip: never wear anything that doesn’t make you feel yourself. The camera captures everything – including your comfort and confidence. Let your look tell your story with colours, textures, and details that enhance your brand.