We often emphasise that good preparation is absolutely key to a successful shoot. A crucial part of this is a moodboard. A strong moodboard can take your photoshoot from good to unforgettable. In our daylight studio we see every day that the preparation of a shoot often begins with images that capture the atmosphere. But where most blogs stop at “just find some images on Pinterest”, we prefer to share insider tips you’ll rarely come across online.
These are the techniques that creative teams use to make their vision truly tangible and distinctive.
Why a professional moodboard for your photoshoot is essential
A moodboard can be seen as the visual blueprint of your photoshoot. It goes beyond a collection of beautiful images: it tells a story through atmosphere, colour, texture and emotion. Your moodboard translates your ideas into images. Once that translation is clear, your entire team—from stylist to model—instantly understands where you’re heading.
Gathering inspiration for your photoshoot moodboard
Of course Pinterest is a useful source, but try exploring these unexpected places for inspiration as well:
Film stills: Look at directors you admire. Their use of colour and light can provide a treasure trove of visual ideas. Art and paintings: The way light is used in artworks can literally colour your photoshoot. Interior magazines and niche publications: You might be tempted to only browse fashion magazines, but also check high-quality interior magazines or specialist photography journals for unique inspiration. Your own photography: Take snapshots in daily life—reflections in windows, a striking shadow, or an unexpected colour combination. This makes your moodboard more personal and unique.
Gathering inspiration for your photoshoot moodboard
Of course Pinterest is a useful source, but try exploring these unexpected places for inspiration as well:
Selecting images and assembling your moodboard
Selection is just as important as collecting. A few expert tricks to make your board feel more professional:
Work with a limited colour palette: : Use a paint chart or Pantone swatches if necessary. This creates focus and prevents your moodboard from becoming too messy. Add materiality: Attach a piece of fabric, a textured paper sample, or a print swatch alongside your images. This gives your moodboard literal texture. Think in terms of light: Add photos that capture the light you want—harsh midday sun, soft morning mist, or diffused daylight through curtains. In a daylight studio like ours, you’ll see how defining light is for the final atmosphere. Also consider daylight across different seasons.
Pro tip: Create two versions. A digital moodboard for fast communication with your team, and a physical moodboard to bring on set. The combination of both often yields the strongest results.
Pro tip: Create two versions. A digital moodboard for fast communication with your team, and a physical moodboard to bring on set. The combination of both often yields the strongest results.
Using your moodboard during the shoot
A common mistake is leaving the moodboard behind in the preparation stage. The real power lies in using it on set. Keep it visible: a print or physical board in the studio helps everyone stay in the flow. Doubting a pose or styling choice? Compare it with your moodboard. It prevents you from drifting away from your original vision. But also allow space for spontaneity: don’t see the moodboard as a straitjacket, but as a starting point. The most beautiful shots often arise in the margins of your plan.
From our experience at Atelier Oost Amsterdam, we see that the best moodboards often shine through both simplicity and layering:
- A board that only captures emotions: a series of expressions and poses that set the tone.
A colour-driven moodboard with just a few shades, where everything—from clothing to background—is tied to those tones.
A mixed board where digital images are complemented with physical samples: a piece of silk, a shiny scrap of foil, or a photo that conveys the right rawness.
A common mistake is leaving the moodboard behind in the preparation stage. The real power lies in using it on set. Keep it visible: a print or physical board in the studio helps everyone stay in the flow. Doubting a pose or styling choice? Compare it with your moodboard. It prevents you from drifting away from your original vision. But also allow space for spontaneity: don’t see the moodboard as a straitjacket, but as a starting point. The most beautiful shots often arise in the margins of your plan.
From our experience at Atelier Oost Amsterdam, we see that the best moodboards often shine through both simplicity and layering:
- A board that only captures emotions: a series of expressions and poses that set the tone.
A colour-driven moodboard with just a few shades, where everything—from clothing to background—is tied to those tones.
A mixed board where digital images are complemented with physical samples: a piece of silk, a shiny scrap of foil, or a photo that conveys the right rawness.
Conclusion: a moodboard that goes beyond imagery
A moodboard is not a side note, but the heart of your preparation. By looking beyond Pinterest and paying real attention to colour, light and material, you create a plan that makes your photoshoot unique and professional. The stronger the moodboard, the smoother and more creative the shoot will flow. So dare to experiment, gather unexpected inspiration, and create a board that brings your vision to life in an unforgettable way.
