Credits
Brand: YO-GAYA
Photography & video: Lisa van Dam
Model: Rosalie Montulet
Today, activewear is about so much more than clothing. It tells a story. A feeling. A lifestyle. And that's exactly why every collection deserves a setting that enhances that story. For their latest lookbook, photographer Lisa van Dam chose The Livingroom, our most intimate daylight studio. A space where warm wood, contemporary chrome and minimalist design come together effortlessly. Luxurious, yet inviting. Editorial without ever feeling untouchable. The perfect backdrop for a collection centred around movement, tranquillity and a connection with nature.
Brand: YO-GAYA
Photography & video: Lisa van Dam
Model: Rosalie Montulet
Today, activewear is about so much more than clothing. It tells a story. A feeling. A lifestyle. And that's exactly why every collection deserves a setting that enhances that story. For their latest lookbook, photographer Lisa van Dam chose The Livingroom, our most intimate daylight studio. A space where warm wood, contemporary chrome and minimalist design come together effortlessly. Luxurious, yet inviting. Editorial without ever feeling untouchable. The perfect backdrop for a collection centred around movement, tranquillity and a connection with nature.
About the brand
YO-GAYA is a lifestyle brand rooted in yoga, movement and a deep connection with the natural world. Their collections are designed for people who choose to live consciously, without compromising on style or comfort. Timeless silhouettes, soft fabrics and a calm aesthetic form the foundation of every design: a vision where quality, simplicity and sustainability naturally go hand in hand.
YO-GAYA is a lifestyle brand rooted in yoga, movement and a deep connection with the natural world. Their collections are designed for people who choose to live consciously, without compromising on style or comfort. Timeless silhouettes, soft fabrics and a calm aesthetic form the foundation of every design: a vision where quality, simplicity and sustainability naturally go hand in hand.
Why The Livingroom is perfect for an activewear shoot
A strong collection doesn't need distractions. In fact, a calm, clean environment allows the clothing, the movement and the model to truly take centre stage. With its soft daylight, warm wooden tones and refined materials, The Livingroom offers exactly that balance. The space feels homely whilst maintaining a premium, high-end atmosphere.For YO-GAYA's latest activewear campaign, it was the perfect match. Every corner reflected the same sense of calm as the collection itself, whilst the different settings within the studio offered enough variety to create both a complete lookbook and an accompanying video campaign.
What this shoot beautifully demonstrates is just how versatile a daylight studio can be. Within a single production, we captured editorial campaign imagery, e-commerce photography and social media content. From close-up shots showcasing fabrics and details to movement-focused lifestyle imagery and quiet portraits that perfectly reflect the brand's identity.
What this shoot beautifully demonstrates is just how versatile a daylight studio can be. Within a single production, we captured editorial campaign imagery, e-commerce photography and social media content. From close-up shots showcasing fabrics and details to movement-focused lifestyle imagery and quiet portraits that perfectly reflect the brand's identity.
It's exactly this versatility that makes The Livingroom a favourite amongst brands looking to work efficiently. Without changing locations, you can create imagery with different purposes whilst maintaining one cohesive visual identity. For e-commerce, this results in a consistent image library. For social media, it provides endless content opportunities. And for campaigns, it creates a recognisable visual language that flows seamlessly across every platform. A true win-win.
Did you know that activewear photography is all about showcasing the fabric? The softness of a material, the way leggings contour the body or how an oversized sweatshirt naturally falls. Natural daylight captures these details at their very best. No harsh reflections or flat colours; just subtle nuances that highlight the quality of every garment.
Did you know that activewear photography is all about showcasing the fabric? The softness of a material, the way leggings contour the body or how an oversized sweatshirt naturally falls. Natural daylight captures these details at their very best. No harsh reflections or flat colours; just subtle nuances that highlight the quality of every garment.
A studio that adapts to your brand
No two brands are the same, and that's exactly why flexibility matters during a shoot. In The Livingroom, you can effortlessly switch between a minimalist backdrop, a warm lifestyle setting or a clean environment for e-commerce imagery. Simply moving our carefully curated furniture and making the most of the natural daylight transforms every corner into an entirely new setting. That's what makes the studio ideal not only for activewear brands, but also for wellness, beauty, interiors and lifestyle brands looking for a calm, premium aesthetic.
No two brands are the same, and that's exactly why flexibility matters during a shoot. In The Livingroom, you can effortlessly switch between a minimalist backdrop, a warm lifestyle setting or a clean environment for e-commerce imagery. Simply moving our carefully curated furniture and making the most of the natural daylight transforms every corner into an entirely new setting. That's what makes the studio ideal not only for activewear brands, but also for wellness, beauty, interiors and lifestyle brands looking for a calm, premium aesthetic.
YO-GAYA's latest campaign proves that the right location does far more than simply look beautiful. It strengthens your brand story, brings a sense of calm to every image and allows your collection to take centre stage.
Whether you're launching a new collection, photographing a lookbook or creating content for your webshop, campaign and social channels in a single day, The Livingroom is designed to make it all possible.