In the world of family, maternity, and newborn photography, standing out is truly an art. Jess, widely recognised as The Motherhood Framer, has mastered this art. She is an experienced photographer who captures moments of pure emotion and connection with an authentic touch, favouring minimalist, elegant portraits. Jess’s journey in photography began at a young age—not behind the camera as she is now, but in front of it. Transitioning from model to photographer gave her a unique perspective on the craft and taught her the importance of making people feel at ease in front of the lens. This relaxed atmosphere, combined with her refined aesthetic, is at the heart of Jess's work.
Photography with passion and authenticity
Jess begins: “My mission is to capture special moments and create timeless memories that can be cherished for generations.” For her, photography is far more than simply delivering beautiful shots. It’s about crafting meaningful memories that last a lifetime. With a focus on emotion and connection, she turns fleeting moments into images that are not only beautiful but also capture the very essence of the memory.
Capturing these special moments touches Jess personally. “I feel honoured to be part of such precious moments in my clients’ lives.” By creating a connection with the people she photographs, she fosters a relaxed and sincere atmosphere, allowing her subjects to feel comfortable and enabling the creation of the most beautiful, authentic images. “My goal is for clients to feel proud when they look at their photos and to truly recognise a part of themselves in the image.”
Minimalism and timelessness
Jess describes her style as minimalist and stylish, with an emphasis on “less is more.” Using natural light and composition, she creates a serene, calm atmosphere in her work. “Rather than props and harsh lighting, I prefer simplicity, so the focus is on what truly matters.” Even in post-production, Jess keeps her images pure and timeless, with soft colours that aren’t dependent on trends. “I want the images to retain their power twenty years from now.”
A relaxed atmosphere in front of the lens
The casual vibe during Jess' shoots is created by a personal approach. She starts each shoot with an open conversation in which she gets to know her clients. ‘We discuss the shoot and styling step by step. I give light directions, but make sure people feel free and at ease." Jess gives her clients a peek into the images between shots to build confidence. That small gesture makes people feel more relaxed and naturally become more themselves in front of the lens.
Every session with Jess Jess is unique, tailored to each client. Some clients come with a clear vision or mood board, while others leave the styling entirely in her hands. ‘I like that variety. Clients often book me because of my style, so they already know a bit of what to expect. Sometimes they send reference images in advance, so I can better understand their preferences.’ This open and creative collaboration makes each project feel unique and personal.
@themotherhoodframer behind the scenes footage @chloejaylois 💘 #motherhood #momson #boysmom ♬ original sound – themotherhoodframer
The perfect match with Atelier Oost Amsterdam
Working in Atelier Oost Amsterdam's studio brings an extra dimension to Jess' work. The daylight studio is filled with natural light and allows for creative freedom. “Even on dark days, there is ample natural light, and the minimalist space perfectly complements my style.” The flexibility to arrange the space differently each time allows her to create varied settings, while the calm, welcoming atmosphere of the studio ensures clients feel immediately at ease.
Influences from personal experience
As a former model, Jess has spent time in front of the lens herself, giving her insight into what it takes to feel comfortable on camera. She brings this understanding into her work as a photographer. “I know how important it is to give clear direction and positive feedback so everything feels natural. It makes a real difference in the final result.” Her background provides a unique approach, as she instinctively knows what her clients need to be themselves.
Ambitions for the future
In the future, Jess dreams of launching her own clothing line for babies and children, a concept she has cherished since before her career as a photographer. Additionally, she continues to focus on growing The Motherhood Framer, always prioritising quality and personal attention.
With her passion and attention to detail, Jess captures unforgettable moments. On her Instagram and TikTok accounts, she offers a glimpse into her world of intimacy, style, and timelessness, demonstrating how she creates unique memories with every shoot. A must-follow for those who appreciate her work!
