Our beautiful daylight studio, The Loft , has recently undergone a spectacular makeover. The iconic urban New York City vibe the studio is known for has now been elevated with a true statement piece: a wooden panel wall that instantly takes you back to the seventies. Think warm, refined, nostalgic – and completely on trend.
The Loft has a new wooden wall you’ll definitely want to see


Why wood is the interior trend right now
Design and photography evolve with the times, and the wooden panel wall is a hot item. We’re seeing it everywhere: from high-end interiors and boutique hotels to editorials in Vogue and Harper’s Bazaar. The seventies are back: this time more luxurious and refined than ever:
Earthy tones: warm browns such as caramel, mocha and chocolate are the colours for this autumn. Natural materials: wood radiates calm, authenticity and quality – something brands and creatives increasingly seek. Retro revival: the nostalgic seventies vibe instantly gives images character, while still feeling modern and chic. Instagrammable textures: a wooden wall with depth and structure makes every shot more striking and timeless.
In short: this wall is a statement, a trendcatcher and an instant mood-setter.
Design and photography evolve with the times, and the wooden panel wall is a hot item. We’re seeing it everywhere: from high-end interiors and boutique hotels to editorials in Vogue and Harper’s Bazaar. The seventies are back: this time more luxurious and refined than ever:
In short: this wall is a statement, a trendcatcher and an instant mood-setter.
Seventies vibes in an urban setting
Clients already familiar with our other studio, The Livingroom, will know how loved the wooden wall is there. That classic panel wall – slim but tall – has a stylish retro look that inspires many. But The Loft? It takes things up a notch.
Wider (3300 mm) and more imposing in the space. Warm earthy tones and luxurious woods. A refined retro vibe, with that edgy urban New York City touch that makes The Loft so unique.
Together with Noakk, we carefully selected the finest panels, and with the best carpenters in Amsterdam we had the wall built. The result? A backdrop that is not only stylish but captures pure magic on camera – especially in the morning, when the daylight streaming through the tall windows makes the wood softly glow.
Together with Noakk, we carefully selected the finest panels, and with the best carpenters in Amsterdam we had the wall built. The result? A backdrop that is not only stylish but captures pure magic on camera – especially in the morning, when the daylight streaming through the tall windows makes the wood softly glow.
The difference between The Loft and The Livingroom
While The Livingroom exudes an intimate, stylish living room feel, The Loft offers space, light and urban coolness. Think:
- An iconic staircase adding instant character;
- Tall windows with sheer curtains that diffuse the light beautifully;
- Built-in wall cabinets filled with unique props;
- Cool vintage design furniture you won’t find anywhere else;
- An open, laid-back atmosphere that feels both warm and aesthetically refined.
The wooden wall now elevates that urban vibe even further. Perfect as a contrast for fashion, a warm base for portraits, or a retro element in a modern branding shoot.
While The Livingroom exudes an intimate, stylish living room feel, The Loft offers space, light and urban coolness. Think:
- An iconic staircase adding instant character;
- Tall windows with sheer curtains that diffuse the light beautifully;
- Built-in wall cabinets filled with unique props;
- Cool vintage design furniture you won’t find anywhere else;
- An open, laid-back atmosphere that feels both warm and aesthetically refined.
The wooden wall now elevates that urban vibe even further. Perfect as a contrast for fashion, a warm base for portraits, or a retro element in a modern branding shoot.

Shoot ideas with the new wooden panel wall
The possibilities are endless, but here are some ideas to spark inspiration:
Fashion editorial: seventies chic is the trend right now. Think ruffles, faded tones, shades of brown, suede and leather. High-end product shoot: luxury beauty products, tableware, interior accessories or jewellery against the warm wood texture. Lifestyle & branding: models casually leaning against the wall. Portrait series: close-ups with the wood’s subtle texture enriching the background. Autumn vibes: cosy knitwear, candles and warm hues blending beautifully with the wood.
Book your shoot in The Loft
Our first clients’ reactions have been unanimous: this wooden wall makes The Loft even more versatile, even more stylish – and simply irresistible. Want to experience for yourself what it’s like to work in this unique setting? Book your shoot in The Loft today and let yourself be surprised by the interplay of light, wood and space.
Prefer a wooden panel wall in a more intimate vibe? Discover our other studio: The Livingroom.
Our first clients’ reactions have been unanimous: this wooden wall makes The Loft even more versatile, even more stylish – and simply irresistible. Want to experience for yourself what it’s like to work in this unique setting? Book your shoot in The Loft today and let yourself be surprised by the interplay of light, wood and space.
Prefer a wooden panel wall in a more intimate vibe? Discover our other studio: The Livingroom.









