{"id":24585,"date":"2025-06-21T22:17:26","date_gmt":"2025-06-21T20:17:26","guid":{"rendered":"https:\/\/atelieroostamsterdam.nl\/?p=24585"},"modified":"2025-06-30T09:52:05","modified_gmt":"2025-06-30T07:52:05","slug":"zo-vertel-je-jouw-merkverhaal-in-video-met-emmely-brand","status":"publish","type":"post","link":"https:\/\/atelieroostamsterdam.nl\/en\/blog\/how-to-tell-your-brand-story-through-video-with-emmely-brand\/","title":{"rendered":"How to tell your brand story through video \u2013 with Emmely Brand"},"content":{"rendered":"
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Photo credits: Marijke Boeve<\/a><\/center>\n
\nIn a time when video is the medium for makers and entrepreneurs to share their story, one thing often remains overlooked: how do you, as a creative entrepreneur, truly convey your unique vision through video? Emmely Brand<\/a>, conceptual videographer and founder of The Creative Circle, knows better than anyone how big that challenge can be. With years of experience as a videographer for authentic brands, she decided to bundle her knowledge into an in-depth learning program. Not just a workshop, but a carefully designed journey where creators learn to find and translate their visual voice into powerful videos. In this blog post, Emmely tells you everything about this program and shares her best tips & tricks along with her experience with The Playground.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The Creative Circle: a learning program for custom creative videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cMany creative entrepreneurs<\/a> are full of ideas,\u201d<\/i> says Emmely. \u201cBut when it comes to moving images, they get stuck. They lack the technical know-how or the confidence to do it themselves. That\u2019s where The Creative Circle<\/a> came from: a place where you learn to make videos that truly match who you are as a brand.\u201d<\/i>

\nThe Creative Circle consists of eight lessons, culminating in a shared shoot day at The Playground, the inspiring daylight studio of Atelier Oost Amsterdam. That\u2019s where everything comes together: the theory, the vision, and above all, the practice. \u201cThat live day is essential,\u201d <\/i>Emmely explains. \u201cIt\u2019s not just a styled shoot where everyone goes home with the same footage. Each participant works on their own shoot, completely tailored to their brand story<\/a>: from branding videos to interviews or even campaign imagery. It\u2019s about learning to create what suits you.\u201d<\/i>

\nAnd they don\u2019t do it alone. Emmely offers intensive, personal guidance\u2014from concept to final edit. \"I truly look with you. Not to force you into a mold, but to bring out your unique style. Through doing, experimenting, reflecting. And most of all: by learning to trust your intuition.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Creating videos in natural light: The Playground as a creative boost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe choice for The Playground as the location is no coincidence. Emmely: \u201cEverything has to align for me\u2014the atmosphere, the space, the light. And The Playground breathes creativity. The natural daylight brings a certain playfulness into motion. Participants feel free to create, explore, play. That freedom is invaluable in a learning process like this.\u201d<\/i>

\nAnd that daylight does more than just look beautiful. \u201cDuring the shoot day, magical moments arose because people could literally work with the light. Shadow lines, reflections, natural contrasts\u2014it added an extra dimension to the visuals. You see people blossom when they realize they can create such images themselves.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tStorytelling with soul<\/b>
\nWhat makes a video powerful? According to Emmely, it\u2019s not expensive gear or flashy edits. \u201cTechnique is the foundation, of course. But a video that truly resonates comes from making conscious choices. What do you show, and what do you deliberately leave out? The soul of a video lies in how honestly and clearly it tells your story.\u201d<\/i>

\nHer approach is full of softness, but also precision. \u201cI encourage people to let go of what\u2019s \u2018supposed to be.\u2019 Create what brings you joy. Only then do you arrive at visuals that truly resonate with your audience.\u201d<\/i>

\nWhat makes The Creative Circle so unique is its structure: small groups of no more than six participants, deep guidance, and a clear vision. \u201cI\u2019m not about mass,\u201d <\/i>Emmely says. \u201cThere\u2019s power in the small. In attention. In real connection. And that\u2019s what I want to pass on to other makers who want to create their own program: do it your way. Don\u2019t be led by formats or expectations. Build it from the inside out. That\u2019s when it will feel right\u2014for you and your participants.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why setting and light are essential for creative growth<\/h2>\nThe program doesn\u2019t end with a beautiful video. It offers participants something much more valuable: autonomy. Confidence. And a way to visually tell their brand story in a way that suits them. And that process unfolds in a space that sparks creative fire. \u201cThe Playground isn\u2019t just a location,\u201d<\/i> Emmely concludes. \u201cIt becomes part of the learning process. The light, the calm, the energy\u2014everything helps transform content into experience.\u201d<\/i>

\nWith The Creative Circle, Emmely Brand offers far more than technical knowledge. She creates an environment where makers learn to trust their own eye. Where video isn\u2019t just a medium, but a form of self-expression. And where daylight\u2014both literally and figuratively\u2014creates space to be seen, exactly as you are.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Playground<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAbout Emmely Brand<\/b>
\nEmmely Brand is a conceptual videographer who works at the intersection of brand identity, aesthetics, and storytelling. She helps heart-driven entrepreneurs and creative brands tell their story through videos that are intuitive, poetic, and strategic. Her background from the Willem de Kooning Academy in Rotterdam and her love for small moments form the foundation of her visual signature: videos with character, originality, and\u2014perhaps most importantly\u2014soul.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A conversation with videographer and storyteller Emmely Brand about her learning programme The Creative Circle \u2013 a space where vision, technique and intuition meet in the natural light of The Playground.<\/p>","protected":false},"author":16,"featured_media":24588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[258,252,255],"tags":[337,421,126,43,64,336],"class_list":["post-24585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement-organiseren","category-in-gesprek","category-the-playground","tag-emmely-brand","tag-the-creative-circle","tag-the-playground","tag-tips","tag-videograaf","tag-videografie"],"yoast_head":"\nZo vertel je jouw merkverhaal in video | Atelier Oost Amsterdam<\/title>\n<meta name=\"description\" content=\"In gesprek met videograaf en verhalenverteller Emmely Brand over 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