{"id":21810,"date":"2025-01-26T20:40:37","date_gmt":"2025-01-26T19:40:37","guid":{"rendered":"https:\/\/atelieroostamsterdam.nl\/?p=21810"},"modified":"2025-06-02T15:13:48","modified_gmt":"2025-06-02T13:13:48","slug":"zo-organiseert-een-art-director-een-fotoshoot-van-a-tot-z","status":"publish","type":"post","link":"https:\/\/atelieroostamsterdam.nl\/en\/blog\/how-an-art-director-organises-a-photoshoot-from-a-to-z\/","title":{"rendered":"How an art director organises a photoshoot from A to Z"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21810\" class=\"elementor elementor-21810\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57bd2382 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"57bd2382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46f913af\" data-id=\"46f913af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4088d738 elementor-widget elementor-widget-text-editor\" data-id=\"4088d738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When you ask <a href=\"https:\/\/www.instagram.com\/edithscharloo\/?hl=nl\">Edith Scharloo<\/a>, freelance creative, asked about her passion, she beams. She is 33, lives in Amsterdam and combines writing, photography and art direction in her work. <i>\u201cWhat I love most is the freedom to creatively experiment and craft new narratives. For me, it\u2019s always about creating a whole: a compelling visual story where every detail aligns,\u201d<\/i> Edith shares. Recently, she directed several extraordinary campaign shoots for Atelier Oost Amsterdam. In this interview, she walks us through her process and offers valuable tips for anyone planning to organise their own photoshoot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323a584 elementor-widget elementor-widget-image\" data-id=\"323a584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/the-most-beautiful-corners-of-the-playground\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1.jpg\" class=\"attachment-large size-large wp-image-21813\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1.jpg 1000w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1-300x200.jpg 300w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1-768x512.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1-18x12.jpg 18w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_2009_Original-1-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio:<\/b>The Playground<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf582c elementor-widget elementor-widget-heading\" data-id=\"ebf582c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The beginning: a clear concept and moodboard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2864f75 elementor-widget elementor-widget-text-editor\" data-id=\"2864f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEdith\u2019s journey as an art director always starts with a strong concept. For Atelier Oost Amsterdam, she worked on two shoots: The Loft and The Playground. While The Loft was centred around tranquillity and refinement, The Playground focused on playfulness and abstraction. <i>\u201cWith The Loft, for instance, I wanted to merge dynamism and elegance. The <a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/favorite-interior-brands-at-the-loft\/\">interior objects<\/a> are an integral part of the imagery, and the model needed to interact with them in a unique way.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a39775 elementor-widget elementor-widget-text-editor\" data-id=\"9a39775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<center><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DCluCGEPHXH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n\n&nbsp;\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n&nbsp;\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DCluCGEPHXH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by rental spaces: PHOTO STUDIO - EVENT VENUE (@atelieroost.amsterdam)<\/a><\/p>\n\n<\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d884f9b elementor-widget elementor-widget-text-editor\" data-id=\"d884f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEdith began with a moodboard. She collected images that clearly conveyed the shoot\u2019s direction: dynamic poses, minimalist settings, and refined yet expressive styling. <i>\u201cI don\u2019t necessarily look at trends, but I do draw inspiration from various disciplines, like dance, film, and art. The moodboard not only helps me but also aligns the team to bring that vision to life.\u201d<\/i><br><br>\n<b>The right people in the right place<\/b><br>\nFor a successful shoot, assembling a strong team is essential. Edith collaborated with photographer Alina Krasieva and videographer Emmely Brand, a duo familiar with Atelier Oost Amsterdam\u2019s vision. <i>\u201cThey are the go-to team for the in-house campaigns and understand precisely how to translate the brand\u2019s aesthetic.\u201d<\/i><br><br>\nEdith chose a model for one of the shoots specifically because of her dance background. <i>\u201cI wanted a model who not only looks stunning on camera but can also tell a story through her poses. Dancers often have an entirely different sense of body awareness, which perfectly matched the dynamism I sought.\u201d<\/i><br><br>\nEdith\u2019s styling is always refined and tailored to her moodboard. <i>\u201cFor Atelier Oost Amsterdam\u2019s shoots, I ensured the clothing was elegant, with clean lines and minimalist details. This kept the focus on the interaction between the model and the objects.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3975343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3975343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5bfa1bc\" data-id=\"5bfa1bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6847d elementor-widget elementor-widget-image\" data-id=\"0a6847d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/the-most-stunning-product-photography-in-the-loft\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-21814\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-683x1024.jpg 683w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-200x300.jpg 200w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-768x1152.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-8x12.jpg 8w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1-600x900.jpg 600w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_3564-1.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Loft<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6fe20 elementor-widget elementor-widget-image\" data-id=\"6d6fe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-683x1024.jpg\" class=\"attachment-large size-large wp-image-21815\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-683x1024.jpg 683w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-200x300.jpg 200w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-768x1152.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-1024x1536.jpg 1024w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-8x12.jpg 8w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564-600x900.jpg 600w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0564.jpg 1280w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Loft<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-565eea1\" data-id=\"565eea1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b9974 elementor-widget elementor-widget-image\" data-id=\"68b9974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-21819\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-683x1024.jpg 683w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-200x300.jpg 200w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-768x1152.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-8x12.jpg 8w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1-600x900.jpg 600w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18June2024_0191-1.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Playground<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccee7cf elementor-widget elementor-widget-image\" data-id=\"ccee7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/create-impactful-campaign-videos-with-unique-studio-corners\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-683x1024.jpg\" class=\"attachment-large size-large wp-image-21818\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-683x1024.jpg 683w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-200x300.jpg 200w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-768x1152.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-1024x1536.jpg 1024w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-8x12.jpg 8w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24-600x900.jpg 600w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/BHTS-2024-TP-24.jpg 1080w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Playground<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ec607 elementor-widget elementor-widget-text-editor\" data-id=\"64ec607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Flexibility and intuition on set<\/h2>\nAlthough Edith always starts with a well-thought-out plan, she remains flexible on the shoot day. <i>\u201cMy approach is quite intuitive. On set, something often emerges that you couldn\u2019t foresee. When the team gets into a creative flow, the most beautiful and unexpected images are born.\u201d<\/i>\nShe emphasises the importance of balancing structure and spontaneity. <i>\u201cA routine provides a foundation, but there must be room to experiment. Let yourself be inspired by what happens in the moment.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a864cce elementor-widget elementor-widget-text-editor\" data-id=\"a864cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<center><blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DCOPyfbPADn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n\n&nbsp;\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n&nbsp;\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DCOPyfbPADn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by rental spaces: PHOTO STUDIO - EVENT VENUE (@atelieroost.amsterdam)<\/a><\/p>\n\n<\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5699db elementor-widget elementor-widget-text-editor\" data-id=\"a5699db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Edith\u2019s tips for a successful photoshoot<\/b><br>\nFor anyone looking to organise their own photoshoot, Edith shares her top insights:<br><br>\n<b>Start with a moodboard: <\/b>Make your <a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/how-to-storytelling-as-part-of-your-content-strategy\/\">concept<\/a> visual and define it in detail. This not only helps you but ensures the entire team shares the same vision.<br>\n<b>Assemble a strong team: <\/b>Choose people who understand your style and vision. Look for professionals who can enhance your narrative, such as a photographer, videographer, and model.<br>\n<b>Plan but allow room for improvisation:<\/b> Have a foundational structure, but don\u2019t be afraid to deviate on the day. Some of the best shots arise from spontaneity.<br>\n<b>Use unique props and styling: <\/b>Even small details can make a big impact. Consider how clothing, objects, and the setting complement each other. The advantage of Atelier Oost Amsterdam\u2019s daylight studio is that all props are already available\u2014you don\u2019t have to bring them.<br>\n<b>Create a good flow on set:<\/b> Ensure everyone at the shoot feels comfortable. A positive atmosphere inspires and leads to the best results.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6dc4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6dc4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9dfd6e3\" data-id=\"9dfd6e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a45fa6e elementor-widget elementor-widget-image\" data-id=\"a45fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/8-reasons-to-choose-our-photoshoot-location\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1.jpg\" class=\"attachment-large size-large wp-image-21820\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1.jpg 1000w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1-300x200.jpg 300w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1-768x512.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1-18x12.jpg 18w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_6358-1-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Loft<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9e7f5 elementor-widget elementor-widget-image\" data-id=\"5a9e7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/atelieroostamsterdam.nl\/en\/blog\/behind-the-scenes-content-how-to-capture-it\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-21821\" alt=\"\" srcset=\"https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-683x1024.jpg 683w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-200x300.jpg 200w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-768x1152.jpg 768w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-8x12.jpg 8w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1-600x900.jpg 600w, https:\/\/atelieroostamsterdam.nl\/wp-content\/uploads\/2025\/01\/18Apr2023_0051-1.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><b>Studio: <\/b>The Loft<\/a><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8df0d0 elementor-widget elementor-widget-text-editor\" data-id=\"e8df0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>The result: a harmony of creativity<\/b><br>\nThrough her campaign shoots, <a href=\"https:\/\/www.edithscharloo.com\/\">Edith<\/a> showcased a powerful example of how to organise a setting where everything aligns. From the choice of models to the styling and the collaboration with a dream team, the entire process felt like a dance in which creativity and vision came together. Edith concludes, <i>\u201cFor me, a photoshoot isn\u2019t just a work process but an art form. It\u2019s a way to tell stories that resonate.\u201d<\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Recently, freelance creative Edith Scharloo took on the role of art director for campaign shoots for Atelier Oost Amsterdam. In this interview, she walks us through her process.<\/p>","protected":false},"author":16,"featured_media":21811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24,252,23],"tags":[371,370,116,278,95,126,43,119],"class_list":["post-21810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-achter-de-schermen","category-in-gesprek","category-tips","tag-art-director","tag-edith-scharloo","tag-fotoshoot-voorbereiden","tag-in-gesprek-met","tag-the-loft","tag-the-playground","tag-tips","tag-voorbereiding-fotoshoot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zo organiseert een art director een fotoshoot | Atelier Oost<\/title>\n<meta name=\"description\" content=\"Onlangs was freelance creative Edith Scharloo verantwoordelijk voor de art direction van onze campagneshoots. 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