{"id":14218,"date":"2023-12-10T20:50:29","date_gmt":"2023-12-10T19:50:29","guid":{"rendered":"https:\/\/atelieroostamsterdam.nl\/?p=14218"},"modified":"2024-04-30T14:49:41","modified_gmt":"2024-04-30T12:49:41","slug":"boost-je-brand-met-een-influencer-content-dag","status":"publish","type":"post","link":"https:\/\/atelieroostamsterdam.nl\/en\/blog\/boost-your-brand-with-an-influencer-content-day\/","title":{"rendered":"Boost your brand with an influencer content day"},"content":{"rendered":"
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Photo credits header: Margriet Fotografie<\/a><\/center>
\nAs a brand or company owner or, say, a PR or marketing executive, you probably know that the power of influencers is invaluable. After all, with a content shoot day, you get the most out of spreading your brand name and message. By inviting different influencers, both big and small, to a beautiful location, you can go wild all day shooting great content for your brand. And when you handle this well, it will be talked about for a long time. How do you do it? We tell you.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Loft<\/a> Photo credits:<\/b> Margriet Fotografie<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Studio:<\/b> The Loft<\/a> Photo credits:<\/b> Margriet Fotografie<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\nA theme for your content shoot day: this is how to impress<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFirst, it's important to have a theme or goal in your head. Is the brand you do PR for launching a cool new beauty product? Would you like to introduce influencers to your new party collection? Or maybe you are even launching a completely new brand and want to create an immediate buzz. All good reasons for a content day. The valuable thing about this is that you have several influencers in one room. They all have a good reach and their following fits your brand's message and identity. Because each influencer creates and publishes his\/her own unique content, a lot of content is created simultaneously, giving your brand a boost in advertising and brand awareness.\n

\nCreate an attractive offer and think carefully about what makes your content shoot day stand out from other brands. You have to imagine that a little influencer gets invites to anything and everything, and so they are selective. Take the example of Hunkem\u00f6ller: perhaps the most popular lingerie brand. Their strength is their focus on diversity and so they have a group of ambassadors with all kinds of different sizes, heights, ages and backgrounds. They regularly organise content shoot days to which they invite their ambassadors. From a Christmas dinner in a festively decorated mansion to a real retreat with yoga class: nothing is out of the question. And it works.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A post shared by Lonneke Noordeloos (@lonnekenoordeloos)<\/a><\/p><\/div><\/blockquote>