Tips for a powerful business photo

Photo credits header: Alina Krasieva

In today's business world, visual presentation is invaluable. You can't open LinkedIn, Pinterest or Instagram or the styled, professional images are flying around your ears. Whether you have a small or larger business, are a start-up owner or just a seasoned entrepreneur: business photos play a crucial role in your branding. With these images you build a professional image and at the same time attract the attention of (new) customers. In this blog, we'll take a closer look at the process of taking powerful business photos. I also reveal some of my best tips for a successful shoot!

The preparation of taking a business photo

Like basically every shoot, a good, business photo series begins with the right photo shoot preparation. If all goes well, your company's vision is clear and you know what story you want to convey. As a business owner, you probably breathe your brand, and branding is really in your DNA. But how do you translate this into telling imagery? First, it's important to be clear about what you want to achieve with the photos and who you want to appeal to. What do you want to convey with your business photos? For what purpose will you use them later? Will they be used in marketing materials, on your website or on your social media channels? Will you advertise with them? These are all factors to consider.

Studio:The Loft Photo credits: Alina Krasieva
Studio:The Loft Photo credits: Alina Krasieva
In addition, always make sure your photos fit your brand identity and exude the desired style. This can range from formal and professional to informal and creative, depending on your industry, personality and goals. The location is key: always choose a suitable photo studio with as much natural light as possible. Also, the studio should match the look and feel you want to convey.

I'm a little biased, of course, but consider the studios at Atelier Oost Amsterdam. My signature studios The Loft and The Playground each offer completely different d├ęcor, but with my signature styling. Whether you choose the minimalist, urban chic of The Loft or just Miami holiday vibes in The Playground, both spaces guarantee a successful shoot. Because of the large windows and high ceiling, both studios allow you to shoot all day long with the perfect light, which literally comes from all sides. You can also use the available designer furniture and unique accessories as props, which makes for interesting details in your images. Because both The Loft and The Playground have minimalist furnishings, your photos are never too much and are really about you.
Studio:The Loft Photo credits: Alina Krasieva
Studio:The Loft Photo credits: Alina Krasieva

The right photographer for your business photo shoot

Studio:The Loft Photo credits: Lonneke Noordeloos
Once you've taken care of all of the above, it's time to find a suitable photographer. A good photographer is essential for taking powerful business photos. Therefore, always look for someone who actually has expertise in business photography and ask for samples of his or her work. Always communicate your vision and expectations clearly to make sure the photographer understands you.
Studio:The Loft Photo credits: Lonneke Noordeloos

These clothes you wear in a business photo

Choose photoshoot clothing that suits your business style and target audience. Actually, there are no rules for this: it is outdated that certain color combinations are not acceptable. Also, it is no longer the case that you cannot wear bright colors, for example. If I can give you some advice: always wear what shows off your figure, personality, hair, skin and eye color the best. Try out the outfits beforehand in front of the mirror at home, and choose by feeling. Wear outfits that make you feel good. It is always a good idea to add unique details through accessories, for example in the colors of your company logo or corporate identity. Make sure you are groomed and that your appearance matches the desired look in the photos. Are you really not sure anymore? Then explore options for a stylist to accompany your photo shoot.

Posing and self-expression: tips for a powerful impression in professional photos

A natural and confident posture is crucial for business portrait photos. Practice different poses and facial expressions in front of the mirror beforehand to discover what suits you best. Always try to relax in front of the camera: possibly think of something positive to evoke a smile. A good photographer will always help you feel more at ease.
Studio:The Loft Photo credits: Alina Krasieva

Exposure, composition and post-processing of a business portrait

Good lighting and composition are key to professional photographs. If possible, try to use natural light. It creates a soft and flattering look. Choose a calm, non-distracting background to draw attention to you. Experiment with shooting from different angles and heights, and above all, don't just pose in the middle. It's okay to be a little more playful! I also recommend always adding variety to your images: for example, you'll want portraits up close, but also photos where you're standing head to toe. Maybe in one photo you're sitting relaxed on a couch, and in another you're leaning against one of our iconic staircases.

After the photo shoot, post-processing is often necessary. The photographer looks at any color corrections, lighting and retouching to bring the photos to the desired level. He or she makes sure your photos look professional without appearing unnaturally edited.
Studio:The Loft Photo credits: Alina Krasieva

Het gebruiken van zakelijke foto’s

Now that you have powerful business photos, it's time to use them effectively. Post your business photos on your website, LinkedIn profile and other social media to make a strong first impression on potential clients and business partners. Also, use your photos in marketing materials such as brochures, flyers and business cards to emphasize your professionalism. I recommend investing in your personal branding with regular updates of your business photos. This will help you keep both your current and potential clients engaged.

With these tips and tricks, you'll be well on your way to creating powerful business photos that leave a lasting impression. Remember, your business photos are an investment in your professional success, so give them due attention and care.
error: This content is protected