The preparation of taking a business photo
Like basically every shoot, a good, business photo series begins with the right photo shoot preparation. If all goes well, your company's vision is clear and you know what story you want to convey. As a business owner, you probably breathe your brand, and branding is really in your DNA. But how do you translate this into telling imagery? First, it's important to be clear about what you want to achieve with the photos and who you want to appeal to. What do you want to convey with your business photos? For what purpose will you use them later? Will they be used in marketing materials, on your website or on your social media channels? Will you advertise with them? These are all factors to consider.
I'm a little biased, of course, but consider the studios at Atelier Oost Amsterdam. My signature studios The Loft and The Playground each offer completely different décor, but with my signature styling. Whether you choose the minimalist, urban chic of The Loft or just Miami holiday vibes in The Playground, both spaces guarantee a successful shoot. Because of the large windows and high ceiling, both studios allow you to shoot all day long with the perfect light, which literally comes from all sides. You can also use the available designer furniture and unique accessories as props, which makes for interesting details in your images. Because both The Loft and The Playground have minimalist furnishings, your photos are never too much and are really about you.
The right photographer for your business photo shoot
These clothes you wear in a business photoChoose photoshoot clothing that suits your business style and target audience. Actually, there are no rules for this: it is outdated that certain color combinations are not acceptable. Also, it is no longer the case that you cannot wear bright colors, for example. If I can give you some advice: always wear what shows off your figure, personality, hair, skin and eye color the best. Try out the outfits beforehand in front of the mirror at home, and choose by feeling. Wear outfits that make you feel good. It is always a good idea to add unique details through accessories, for example in the colors of your company logo or corporate identity. Make sure you are groomed and that your appearance matches the desired look in the photos. Are you really not sure anymore? Then explore options for a stylist to accompany your photo shoot.
Posing and self-expression: tips for a powerful impression in professional photosA natural and confident posture is crucial for business portrait photos. Practice different poses and facial expressions in front of the mirror beforehand to discover what suits you best. Always try to relax in front of the camera: possibly think of something positive to evoke a smile. A good photographer will always help you feel more at ease.
Exposure, composition and post-processing of a business portraitGood lighting and composition are key to professional photographs. If possible, try to use natural light. It creates a soft and flattering look. Choose a calm, non-distracting background to draw attention to you. Experiment with shooting from different angles and heights, and above all, don't just pose in the middle. It's okay to be a little more playful! I also recommend always adding variety to your images: for example, you'll want portraits up close, but also photos where you're standing head to toe. Maybe in one photo you're sitting relaxed on a couch, and in another you're leaning against one of our iconic staircases.
After the photo shoot, post-processing is often necessary. The photographer looks at any color corrections, lighting and retouching to bring the photos to the desired level. He or she makes sure your photos look professional without appearing unnaturally edited.
Het gebruiken van zakelijke foto’sNow that you have powerful business photos, it's time to use them effectively. Post your business photos on your website, LinkedIn profile and other social media to make a strong first impression on potential clients and business partners. Also, use your photos in marketing materials such as brochures, flyers and business cards to emphasize your professionalism. I recommend investing in your personal branding with regular updates of your business photos. This will help you keep both your current and potential clients engaged.
With these tips and tricks, you'll be well on your way to creating powerful business photos that leave a lasting impression. Remember, your business photos are an investment in your professional success, so give them due attention and care.